A little effort goes a long way

In the present Global Market, having a good product is no longer enough to guarantee a business deal with a foreign client; cultural awareness ...
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Indonesia - an exciting market

Did you know that about 230 Million people speak Indonesian as a mother tongue? Are you also aware that in 2006 British exports to ...
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So you want to learn Mandarin Chinese....

In general, Chinese is a difficult language for westerners, no matter how many European languages they may have mastered ...
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Patient care starts with good communication

In practice, healthcare staff, especially in hospitals, often have difficulty understanding each other since they come ...
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Assess Your Culture Awareness

You might also want to try our Assess your Language Potential quiz
1.

Japanese often send money to bereaved friends as an expression of sympathy.

 True
False
2. Armenian and Georgian belong to the same language family True
False
3. You may toast the hostess at a Swedish dinner party if more than 8 people are present True
False
4. Number 4 is considered lucky in Japan. True
False
5. Korean is the third largest language group in Los Angeles True
False
6. Brazilians usually wear black shoes in the office. True
False
7. Japanese attach more importance to written contracts than to verbal agreements True
False
8. Arabs appreciate flattering compliments. True
False
9. White flowers in Japan are given at funerals. True
False
10. You should take chocolates to a Finnish hostess the first time you visit her home True
False
11. One should be blunt in Bahrain. True
False
12. Spaniards like to maintain eye contact during a conversation True
False
13. Arabian businessmen separate personal friendship from business True
False
14. In Greece, silence is a virtue. True
False
15. Germans like deadlines. True
False
16. The typical Japanese company regards market share as more important than profit True
False
17. Eating with the left hand is taboo in Saudi Arabia. True
False
18. Portuguese tend to be more pro-British than other Latins. True
False
19. Title and rank are important for Egyptians. True
False
20. Japanese, unlike Chinese, do not mind losing face. True
False
21. When negotiating, Americans put major proposals at the beginning, the French at the end True
False

 

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